So many of us are guilty of operating our business on the fly. Yes, the fly, not the bee. We make decisions based on what seems right in the moment. We make modifications to processes when things go haywire. What we don’t always do it keep our brand promise at the center of all things like we should.
After reading, studying and implementing Mike Michalowicz’s steps in his newest book, Clockwork, I’m here to tell you that living your brand promise will create a sense of purpose and alignment within your business. How do you do that? Keep reading.