Posts tagged brand promise
Supporting Your Brand Promise, Even if it Kills You!

So many of us are guilty of operating our business on the fly. Yes, the fly, not the bee. We make decisions based on what seems right in the moment. We make modifications to processes when things go haywire. What we don’t always do it keep our brand promise at the center of all things like we should.

After reading, studying and implementing Mike Michalowicz’s steps in his newest book, Clockwork, I’m here to tell you that living your brand promise will create a sense of purpose and alignment within your business. How do you do that? Keep reading.

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"Is Your Culture & Brand Promise in Alignment?"

It wasn't until I read the book, Clockwork, by Micheal Michalowicz, that I went back and re-evaluated the alignment of my group practice, Mindsight Behavioral Group. This has been the craziest week!  On Monday, Clockwork arrived by mail.  I finished the book at 9:30 am on Wednesday morning. Thirty minutes later sat in on a podcast with Gordon Brewer and Mike Michalowicz. Thursday I had a meeting with all of my administrative and support staff to re-evaluate our Brand Promise and Queen Bee Role.  

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